Design Principles

A set of foundational ideas that shape how users interact with interfaces. These principles help create experiences that feel seamless and are grounded in human behaviour.

Enter Labs

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A set of foundational ideas that shape how users interact with interfaces. These principles help create experiences that feel seamless and are grounded in human behaviour.

Enter Labs

Checkout Work

Design Principles

UX | Psychology

Selective attention

The process of focusing our attention only to a subset of the stimuli in the environment — usually those related to our goals.

UX | Psychology

Selective attention

The process of focusing our attention only to a subset of the stimuli in the environment — usually those related to our goals.

UX | Psychology

Selective attention

The process of focusing our attention only to a subset of the stimuli in the environment — usually those related to our goals.

Psychology

Law of Proximity

Objects that are near, or proximate to each other, tend to be grouped together.

Psychology

Law of Proximity

Objects that are near, or proximate to each other, tend to be grouped together.

Psychology

Law of Proximity

Objects that are near, or proximate to each other, tend to be grouped together.

Psychology

Repetition

Using the same elements in a consistent way

Psychology

Repetition

Using the same elements in a consistent way

Psychology

Repetition

Using the same elements in a consistent way

Psychology

Cognitive Bias

A systematic error of thinking or rationality in judgment that influence our perception of the world and our decision-making ability.

Psychology

Cognitive Bias

A systematic error of thinking or rationality in judgment that influence our perception of the world and our decision-making ability.

Psychology

Cognitive Bias

A systematic error of thinking or rationality in judgment that influence our perception of the world and our decision-making ability.

Chunking

A process by which individual pieces of an information set are broken down and then grouped together in a meaningful whole.

Chunking

A process by which individual pieces of an information set are broken down and then grouped together in a meaningful whole.

Chunking

A process by which individual pieces of an information set are broken down and then grouped together in a meaningful whole.