Project Concept Label
Transforming a legacy website into a modern platform for trust and credibility.
Overview
Zener Maritime Solutions is a global leader in asset integrity solutions for the maritime and offshore industry. While the brand was well-established and highly respected within its domain, its digital presence did not reflect the same level of credibility, scale, or technical excellence.
Zener approached us to redesign their website so it could mirror their global standing, clearly communicate their expertise, and reinforce trust with decision-makers across the maritime ecosystem.
The Challenge
Despite strong brand recognition, Zener’s website had become a liability.
The existing experience was cluttered, non-responsive, and built on a legacy design framework that lacked clear hierarchy. Key offerings were difficult to navigate, visual structure was inconsistent, and the overall experience failed to meet modern usability standards.
The challenge was to translate Zener’s depth of expertise, safety-first culture, and advanced technological capabilities into a clear, modern, and authoritative digital experience, without oversimplifying a highly technical domain.
Process
We began by aligning the website’s role with Zener’s business reality.
We did a detailed review of competitor websites revealed that while many relied on surface-level aesthetics, Zener’s true advantage lay in:
Its safety culture
Technical depth
Advanced marine and offshore solutions
We also restructured the website around:
Clear service categorisation
Intuitive navigation for diverse user types
Logical content progression from credibility, capability and action
This ensured users could understand Zener’s value quickly without being overwhelmed.
Early Sketching
Early sketches focused on structure and flow rather than visual polish.
Establishing a strong visual hierarchy for complex offerings
Defining modular sections to support scalability
Simplifying navigation for faster decision-making
Creating clear entry points for different user intents
Low-fidelity wireframes helped validate how content, imagery, and messaging would work together before committing to final design.
Design
The final design introduced a strong, modern visual language aligned with Zener’s global stature.
Clean layouts to reduce cognitive load
Bold typography and structured grids for clarity
Consistent branding across pages to reinforce recognition
Purpose-driven imagery that reflects safety, scale, and expertise
The redesign aimed to create an emotional connection while maintaining technical credibility, allowing users to feel confident engaging with the brand.
Outcome
The redesigned website repositioned Zener Maritime Solutions as a modern, authoritative leader in the maritime and offshore industry.
The new experience:
Improved clarity and usability across devices
Strengthened trust through consistent messaging and visual structure
Highlighted Zener’s competitive advantages more effectively
Supported business growth through better engagement and discoverability
Most importantly, the website now reflects Zener’s true standing, matching their global reputation with a digital presence built for scale, trust, and long-term relevance.