Project Concept
Auditing mobile traffic to uncover friction and user drop-offs.
Published On
Jan 2026
Reading Time
7 min read
Project Tags
Team
Overview
Lemon Tree Hotels identified a critical gap in how mobile users were experiencing their platform. High bounce rates signaled more than just drop-offs, they pointed to a mobile journey that wasn’t aligned with user expectations or brand intent.
Through a detailed UX audit and design exploration, we reimagined the mobile experience for Infinity Rewards, translating insights into a refined app concept that prioritizes clarity, intuitive navigation, and brand-led visual structure.
The result is a more immersive, engaging mobile interface designed to guide users effortlessly, reduce friction, and strengthen long-term engagement.
The Challenge
Lemon Tree Hotels was facing high bounce rates on mobile, indicating a deeper issue than simple user drop-offs. The existing mobile experience for Infinity Rewards lacked clarity, intuitive navigation, and alignment with user expectations, resulting in friction at critical touchpoints.
The challenge was to identify where and why users were disengaging, and to reimagine the mobile journey in a way that felt effortless, brand-consistent, and engaging.
Lemon Tree Hotels needed a mobile experience that not only reduced friction but also strengthened long-term user engagement with the Infinity Rewards ecosystem.
Scope
Our engagement focused on rethinking the mobile experience for Lemon Tree Hotels’ Infinity Rewards program. The scope included:
UX Audit
Evaluating the existing mobile journey to identify friction points, drop-off moments, and misalignment with user expectations.Mobile Experience Redesign
Reimagining key user flows to improve clarity, navigation, and overall usability across the rewards ecosystem.UI Design & Visual Direction
Translating UX insights into a refined app concept with a strong brand-led visual system that enhanced engagement and usability.
Concept Development
The concept development phase focused on translating key UX audit insights into a cohesive, user-first mobile experience. Emphasis was placed on establishing a clear visual hierarchy, simplifying navigation, and guiding users toward primary actions such as discovery, booking, and rewards engagement.
By unifying layouts, strengthening brand presence, and introducing consistent interaction patterns, the concept aims to reduce friction, improve usability, and create a more intuitive journey that supports both user expectations and business objectives.
Outcome
The final designs bring the unified concept to life through a polished, high-fidelity mobile interface that emphasises clarity, consistency, and ease of use.
Each screen is designed to guide users seamlessly through key flows such as discovery, booking, and account access using clear visual hierarchy, consistent components, and brand-aligned visuals.
The result is a cohesive, scalable design system that reduces friction, strengthens brand presence, and delivers a more intuitive and engaging user experience across the platform.
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